Personalized video and phone messages from Santa that say a child's name, plus name-personalized Christmas gifts. Parents film the reaction. Their followers ask where they got it.
Parents type in their child's first name and a few fun details, and Santa records a message just for them: a video, a phone call on Christmas Eve, or a letter video. There's also an elves' gift shop of ornaments, pajamas, stockings and more with the child's name on it. Messages start at $9.99.
Who buys it: Parents and grandparents of kids roughly 2-10, mostly moms, from October through Christmas Eve (plus Christmas in July).
Approved creators also get $40 to try it themselves, free.